Sales & Marketing

Advertising on the Internet

Better Communication with Resellers

Better Information for the Salesforce

Branding a Business Product

Building a Fantastic Contact List

Building a Mailing List

Building Partnership with Business Customers

Creating Direct Mail Material

Creating Product Literature

Dealing with Press Inquiries

Designing a Response Mechanism

Earning Revenue from Teleservices

Exploring Interactive Television

Extending a Brand

Extending a Product with Service

Getting Better Results from Your Agency

Getting Competitor Intelligence

How to Apply a Viral Marketing Approach on the Internet

How to Deliver the Benefits of Affiliate Marketing on the Web

How to Get the Best from E-marketplaces

How to Implement Customer Relationship Management (CRM)

How to Promote Your Website Effectively

How to Use E-mail Marketing Effectively

Improving Direct Mail Response Rates

Improving Salesforce Productivity

Integrating Advertising with Other Campaigns

Introducing a New Product to Market

Involving Customers in Product Development

Managing Retailer Marketing Programmes

Measuring Advertising Performance

Offering Customers Self-service

Planning a Corporate Public Relations Campaign

Planning a Direct Marketing Campaign

Planning an Advertising Campaign

Planning an Exhibition

Planning Promotions

Preparing an Agency Brief

Producing a Corporate Brochure

Producing Press Material

Profiling Decision-makers

Putting Product Information on the Internet

Raising the Awareness of Business Brands

Running a Customer Loyalty Programme

Running a Price Campaign

Running a Product Public Relations Campaign

Running a Salesforce Incentive Campaign

Running Sales Meetings

Selecting Advertising Media

Selecting an Advertising Agency

Setting Advertising Objectives

Supporting Campaigns with Telemarketing

Test Marketing

The 10 Dos and Don’ts of Corporate Hospitality

Understanding the Key Principles of Internet Marketing

Using Geographic Information to Plan Campaigns