PurposeThis work focused activity will help people understand how to categorise customers into different types, how to build customer loyalty, and the £/$ value of that loyalty. |
BenefitsCustomer loyalty is a primary way of increasing profitability. Creating loyalty has the effect on profit similar to a snowball coming down the side of a hill – it gathers both size and pace. |
Related SolutionsAchieving Customer Satisfaction and Customer Loyalty How to Generate Content and Build Loyalty Through Online Communities How to Get the Best from Loyalty Programmes on the Web Positive Customer Relationships |
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AudienceAll those with customer facing jobs, team leaders and customer service managers. |
Learning methodA model of customer types, and ways - and the resulting value - of converting customers into life time assets. |
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PriceFree! |
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