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Management Gurus' Service Recipes by Antoinette Urwick and Dave King

Purpose

This activity encourages participants to think innovatively about ways that customer service might be improved.

Benefits

Innovation determines the pace that a company's heart beats. It is seeing what everybody has seen and thinking what nobody has thought. A truly enervating activity which should produce a laboratory of ideas of how to deliver service in the future.

Audience

Customer service staff and all those interfacing with customers.

Learning method

Active. Skunk camp activity; how would Bill Gates, Richard Branson, Anita Roddick, Walt Disney run our business? Thinking outside the box of ways our organisation could structure its business, deliver its service, get closer to its customers.

Time to Complete

50

Length

4 pages

Participants

up to 14

Price

£5 Pounds Sterling
(inc. VAT)

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