Purpose

By completing this module you will be able to:

• explain why distribution is important to customers

• describe the flows through the distribution channel

• list and describe different types of channel intermediary.

Benefits

How you get a product to the market can be as important an element in the marketing mix as price. Take Snapple - Quaker Oats tried to synthesise distribution with that of its other beverage Gaterade. The two products had different uses and sales of the mainly lunchtime Snapple decreased alarmingly when the distribution was switched away from corner shops and put into the supermarket distribution chain. This activity focuses on getting distribution right as part of the marketing mix.

Related Solutions

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Five part activity using case studies to practice the marketing theory contained within the introduction.

Time to Complete

Length

pages

Participants

Price

(inc. VAT)