Purpose

By completing this module you will be able to:

• define what a product is

• distinguish between product features and customer benefits

• describe the constituent elements of the product offering

• show how a product mix can be organised and managed

• describe the functions of product packaging.

Benefits

Examines the argument about whether all products are in fact services and whether it is the service provided that differentiates the product offering. In developing a marketing strategy the product/service mix will be a core feature.

Related Solutions

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Eight part activity considering individual aspects of the product / service mix. The exercises focus on putting the learning into practice.

Time to Complete

90 mins

Length

pages

Participants

Price

(inc. VAT)