Purpose

By completing this module you will be able to:

• explain why new product development is of key importance to the long-term success of an organisation

• classify different types of new product development

• describe the new product development process

• identify in given cases the sources of new product ideas.

Benefits

New products are the future lifeblood of the organisation and the process of development is therefore key to ongoing success. An important activity for the marketer in supporting / leading this process.

Related Solutions

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Six part activity involving brief case studies and exercises focusing on the issues and stages of the new product development process.

Time to Complete

100 mins

Length

24 pages

Participants

Price

(inc. VAT)