Purpose

By completing this module you will be able to:

• choose appropriate marketing strategies for products/services at different stages of the PLC

• list and explain some limitations of the PLC concept.

Benefits

Like many concepts the PLC may be proven through its exceptions. Where does Guinness sit? Is it that the name has remained the same but the product has changed therefore creating a new PLC? While not being a precise science recognition that appropriate strategies suit different stages of the PLC is a key element in any marketer's armory.

Related Solutions

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Two part activity considering the four stages of the PLC and determining three elements of an appropriate marketing strategy for selected products/services.

Time to Complete

Length

pages

Participants

Price

(inc. VAT)