Home / Echelon Publishing / Echelon Consulting / FAQs / Contact Us / Learning Log / Shopping Basket

Purpose and benefits

The most important element in a direct marketing programme is the mailing list. You can use internal sources to compile a valuable mailing list of both customers and prospects. You may be able either to rent or purchase existing lists from sources such as list brokers, websites, publishers, or other organisations offering lists of their customers or you may wish to commission a specially tailored list that matches your requirements exactly. To improve coverage or make lists more precise, you need to refine them continuously. To reduce waste in your mailing campaigns, it is important to check lists regularly for accuracy. Three of the biggest problems in list management are duplication, incomplete addresses, and out-of-date information.