
PurposeBuilding one-to-one relationships involves collecting and using information about actual and prospective customers as a basis for a customised selling approach. This provides an efficient and targeted means of maximising sales. |
BenefitsThis action list provides instant and helpful guidelines. |
Related SolutionsBuilding Partnership with Business Customers Carrying Out Customer Research Increasing Lifetime Customer Value Making Better Use of Customer Data Positive Customer Relationships |
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AudienceFor all managers. |
Learning methodManagement checklist, answers to FAQs, common traps, and suggested action plans. |
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