Purpose

Telephone interviews are a quick and cost-effective way to obtain opinions from a sample of customers. Telephone research can be used to assess customer reaction to a change in the product or service, or to measure awareness of a company or product. It can be difficult to reassure people that you are carrying out legitimate research.

Postal surveys are ideal for customer satisfaction surveys or detailed surveys that take time to complete. However, it can be difficult to obtain a worthwhile rate of response, and the researcher has no control over the process. Incentives may be needed to improve response and there is a risk of incomplete responses.

Benefits

This action list provides instant and helpful guidelines.

Related Solutions

Audience

For those with customer research responsibilities.

Learning method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)