Purpose and benefits

Many companies cut costs as a short-term defensive financial tactic in response to a tough economic environment, competition, or internal crisis. However, successful leaders don’t wait for a crisis to contain costs; they focus on cost control as a strategic imperative.
These companies rethink the very core of their companies’ internal value chain, and as a result produce goods or deliver services for less money than their competitors. This translates into better profitability and potentially more cash-flow.
The position of low-cost leader assumes greater importance as more products and services become perceived as commodities. In markets in which price is the sole factor in the customer’s purchase decision, why not be the leader?