Purpose and benefits

• Organisations operate in a complex and fast-changing environment and managers need some way of interacting with their environments.

• Marketing planning is merely a managerial process for coping with environmental uncertainty.

• Strategic marketing planning needs to precede tactical marketing planning.

Related Solutions

Method

Abstract. Essay on management best practice using case studies and suggested action plans with additional reference sources.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)