Purpose and benefits

Philip Kotler (b. 1931) is the world’s pre-eminent marketing thinker. A professor at the J.L. Kellogg Graduate School of Management, Northwestern University, his reputation as one of the world’s foremost marketing experts is substantially based on the classic textbook "Marketing Management: Analysis, Planning, Implementation, and Control" . Now coming out in an eleventh edition, it remains the definitive work on the subject. He has published over 25 other books, covering such topics as the marketing of places, social causes, and cultural institutions.

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Method

Reflective. Interview on topical management issue plus biographical details of influential management thinker.

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