Purpose and benefits

The title of this book is misleading. It’s not a book about traditional companies adapting to the Internet, it’s about the importance of people in any organisation-traditional or online. The authors argue that it is important to build the right culture, and that takes passionate leadership. The book is a useful reminder that people are just as important as technology in the new economy.

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Method

Abstract. Digest of management book; contribution and context.

Time to Complete

Length

Pages

Participants

Price

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