Purpose and benefits

Like "Built to Last" , this book argues that old-fashioned business principles are still vital to success in the new economy. It reminds anyone considering a start-up or rapid expansion that profits and long-term customer relationships still matter in the end. The book is a good balance to other works that argue speed is the only determinant of success.

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Method

Abstract. Digest of management book; contribution and context.

Time to Complete

Length

Pages

Participants

Price

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